The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
[su_row][su_column size=”1/3″]
[/su_column] [su_column size=”2/3″]This is one of the most important books of the digital era, especially for larger companies. Eric Ries explains how any businesses can learn from startup culture to help them succeed today. According to Reis, every business can technically be considered a “startup” because they are “dedicated to creating something new under conditions of extreme uncertainty” (the digital age).
The core of this book focuses on adapting and adjusting on-the-fly, as opposed to creating elaborate business plans to get out of a pit. Perfect for established businesses or startups.[/su_column][/su_row]