3. Hootsuite Academy
Hootsuite is a commonly used program and web app for monitoring and tracking social media effectiveness. Instead of just taking shots in the dark, why not take some free courses and learn the ways of a social media guru? Hootsuite offers two courses: Hootsuite Platform Training and Hootsuite Social Marketing Training. Modules in these courses teach you about each social platform, how to optimize your profiles, strategy and goals, growing community, content marketing, measuring ROI, and social advertising. Content is delivered in short videos, along with quizzes at the end.
While the classes are free, for an official certification, you’ll have to pony up some dough. For $99, you can become a Hootsuite Certified Expert. For $199, you can get the Social Marketing Certification, and for $299 you can gain a Social Selling Training & Certification. You’ll get about 75 minutes to complete 65 multiple-choice questions. A 65% will get you a passing grade and a sweet, new certification.
This was a great read! Invaluable information for me as I am definitely at a crossroads and in need of some additional, yet affordable, training to get my career back on track or break through to the next level professionally. Thanks for posting/putting this piece together.