Since the dawn of journalism, storytellers have been experimenting with the best ways to connect uninformed audiences with new ideas, situations and subjects. From creative textual narratives to breathtaking photography, media professionals use whatever tools they can to inform, entertain and influence their communities. And today, as smartphones permeate society and attention spans decrease, video […]
Author: jonzmikly
Make the Most of Social Media with Video Content
There’s no doubt visual content reigns supreme on social media and websites. High quality images, graphics and animations go a long way in attracting and retaining visitors, followers and fans. But with all the visual options available, nothing drives attention more than the moving image, and it’s important to know when and why to use […]
O.J. Simpson Granted Parole and the Internet Goes Wild
Over 20 years after “trial of the century” where O.J. Simpson was acquitted of double homicide on live television, the world tuned in again Thursday to watch the outcome of Simpson’s more recent parole hearing. This time, the proceedings were broadcasting from cable stations like ESPN, websites like CBSSports.com, and even over Facebook Live. All […]
NBC News Doubles Down on Snapchat with New Show
The NBC News team is taking its first daily video program to a younger, digital audience on Snapchat. Hosted by Savannah Sellers and Gadi Schwartz, the program “Stay Tuned” will bring the latest headlines of “NBC Nightly News” in two-to-three-minute segments that will run twice each weekday and twice over the weekend. This is the […]
NBA Debuts New Font at Summer League
The NBA has decided to slim its look this summer with a new font on all its logos. According to a tweet from ESPN Sports Business Writer Darren Rovell, the update will be released Friday at Summer League. The NBA has refreshed the font on its logos. Debuts today at Summer League pic.twitter.com/ktyvTT6Cn1 — Darren […]
Teaching 360 Video & VR
Last spring, I taught a class on 360 video, virtual and augmented reality. It was a quick, fun one-credit course in the School of Journalism and Mass Communication focused on teaching students skills and concepts related to VR and AR for storytelling. Most of the time, we think of these tools as novelties or for […]
4 Reasons You Should Be Using Email Newsletters
While many businesses and brands focus their efforts on a strong social media presence to promote and share their content, it’s important to remember the internet’s original digital dissemination tool – email. Email was the first true “killer app” in 1972, and 35 years later it continues to be a staple of digital communication, with some research indicating 91% […]
Facebook Expands Fundraisers to More People and Causes
One of the best ways to build your corporate image, small business, or individual brand is to give back. And if you’re part of a nonprofit, your organization relies on the generous gifts of others to stay in business. Historically, crowdfunding platforms like Kickstarter, IndieGoGo and GoFundMe have made it easier than ever to share and contribute to new ideas, creative projects […]
6 Biggest Announcements from Google I/O
At its annual I/O developer conference in San Francisco, Google announced a fleet of new updates and initiatives, all steeped in machine learning and automation. After boasting over 2 billion active devices on Android, development teams presented a series of new features, like ordering food via text and the ability to identify flowers with your […]
8 Tips for Better Blog Posts
Writing blog posts can be one of the most effective ways to reach your audience and followers. They allow you to be a thought leader in the industry and can help you build a strong digital reputation. But writing a post you’re truly proud of takes time and thought. Check out these tips for bringing […]