Now that May has arrived, it’s safe to say spring is in full effect. And along with the warmer temperatures, yard sales and severe allergies, you may be giving your home or office a well needed spring cleaning. You may not think about this, but your website gets cluttered, too. With the daily wear and tear […]
Media
Roundup: 8 Best #AprilFools Pranks from Around the Web
Every year on April 1st, the internet becomes a very dangerous place. Some know it as national “don’t believe anything from social media” day, while most of us call it April Fool’s Day. And for those who aren’t ready, the day can be downright harsh. From friendly trolls like Google turning Maps into an interactive PacMan […]
SXSW Exclusive: Strategies for Building A Successful Video Brand
In the world of digital content creation, it’s impossible to ignore the power of video storytelling today. Especially as social media sites like Facebook elevate video in their algorithms, and YouTube remains the second most popular site in the world, it’s important to think about a strong strategy behind video content. At Tuesday’s SXSW panel Pivoting […]
6 Storytelling Tips from the King of Podcasting, Ira Glass
Ira Glass is arguably the most popular name in podcast storytelling with his groundbreaking work on projects like This American Life, Serial and S-Town for WBEZ Chicago, an NPR affiliate, and the rest of the world. In his Sunday session at South by Southwest (SXSW), Glass revealed seven secrets behind “accidentally making the most popular […]
Behind SXSW: Social Media Coordinator Chris Cantu
Friday, March 9 marks the first day of the South by Southwest (SXSW) Conference. Each year, hoards of techies, musicians and filmmakers descend upon Austin, TX for over 10 days of programming, events and parties. The renowned festival has brought some of the heaviest hitters in the content creation industry (and beyond), such as Facebook CEO […]
Which Social Media Platform Should You Use?
For any business or personal brand, choosing the right social media platform can seem like a daunting task. Not only is there a wide variety of sites to choose from (Facebook, Snapchat, Twitter, Pinterest, etc.), but the task of updating these sites is a job unto itself, not to mention it seems like new social […]
5 Free Graphic Design Resources
It’s no secret that high quality visuals can help you tell your story, but not everyone has access to expensive software like Photoshop. Here are just a few free tools that can help you create and develop effective visual content for your website, social accounts, and more: 1. Canva Canva is the perfect tool for […]
3 Tips for Effective Marketing on Linked In
Most of us use Facebook, Twitter and Instagram on a daily basis to post photos, update our friends and share important articles with the digital world. While these sites are the most popular when it comes to social media, they may not be the most effective way to get your message to the masses. Yes, […]
Facebook Gives Publishers 3 Simple Ways to Hack its own News Feed
In an effort to combat fake news and work with news organizations to ensure credible content on its platform, Facebook launched a special journalism training site last January. Known as the Facebook Journalism Project, the resource offers training and tools for journalists, teachings on news literacy, and offers collaborative products to help media professionals establish stronger ties […]
The Basics of SEO Marketing
In the digital age, it’s becoming increasingly important to make sure your brand or business is highly visible. And while Facebook, Instagram and Twitter are great for promoting events and content, nothing can match the power of an effective, rich website. But being at the top of search results can be tricky. For one thing, […]