Since the dawn of journalism, storytellers have been experimenting with the best ways to connect uninformed audiences with new ideas, situations and subjects. From creative textual narratives to breathtaking photography, media professionals use whatever tools they can to inform, entertain and influence their communities. And today, as smartphones permeate society and attention spans decrease, video […]
Media
Make the Most of Social Media with Video Content
There’s no doubt visual content reigns supreme on social media and websites. High quality images, graphics and animations go a long way in attracting and retaining visitors, followers and fans. But with all the visual options available, nothing drives attention more than the moving image, and it’s important to know when and why to use […]
4 Reasons You Should Be Using Email Newsletters
While many businesses and brands focus their efforts on a strong social media presence to promote and share their content, it’s important to remember the internet’s original digital dissemination tool – email. Email was the first true “killer app” in 1972, and 35 years later it continues to be a staple of digital communication, with some research indicating 91% […]
8 Tips for Better Blog Posts
Writing blog posts can be one of the most effective ways to reach your audience and followers. They allow you to be a thought leader in the industry and can help you build a strong digital reputation. But writing a post you’re truly proud of takes time and thought. Check out these tips for bringing […]
The Daily Beast Finds New Beauty in Design Makeover
The American news and opinion website The Daily Beast rolled out a new look on Wednesday. We went through some of the biggest changes and gave some advice on how the site could make even more improvements. Take a look at our thoughts, and let us know your two cents in the comments section below! […]
6 Digital Certifications to Help Your Career and Business
As businesses, we often rely on digital tools to help inform and manage communication with our audiences. Whether we’re creating a Facebook ad, tweeting out valuable information to our followers, or simply updating our websites, the apps and programs we use on the daily are vital to our workflow. But as useful as these tools […]
5 Books for Innovators and Entrepreneurs
In the digital age, books are often overlooked in favor of blog posts, articles and social media. And it’s a shame because some of the most profound, forward-thinking and inspirational content exists in the long-reads. The books listed below contain some of the most important advice and thoughts for entrepreneurs, innovators, and content creators and […]
Facebook Tools & Tips for Storytelling
Most of us use Facebook to share dank memes or catch up on your friend’s latest baby pictures. But have you thought about using it to tell your company’s story? While many people visit a company’s website for basic information, or peruse Yelp for latest reviews, most of your current and future customers today are […]
How the Boston Globe is Transitioning to Digital
The Boston Globe is reinventing itself. After its nearly 150-year history of print-centric reporting, the Globe is making major changes toward a more digital future. In a 4,000-word memo released by Globe Editor Brian McGrory last week, the news titan revealed how it will be shedding old print habits and becoming more digital. In the […]
Washington Post’s Director of Video Shares Thoughts on Facebook Live
Live video is quickly becoming of the most exciting new methods for brands, journalists and individuals to reach their audiences. Whether you’re using YouTube Live to cover a company-wide event or doing a quick Q&A with your most loyal followers on Periscope, live video gives you the opportunity to connect in a real way with […]