One of the best ways to build your corporate image, small business, or individual brand is to give back. And if you’re part of a nonprofit, your organization relies on the generous gifts of others to stay in business. Historically, crowdfunding platforms like Kickstarter, IndieGoGo and GoFundMe have made it easier than ever to share and contribute to new ideas, creative projects […]
Social Media
#coiskiSXSW: Marc Jacobs Talks Instagram and Fashion at SXSW Interactive
For years, iconic fashion designer Marc Jacobs was adamantly anti-social media. That was until he signed up for Instagram two years ago. “As soon as it was recorded and documented that I was against it, the next day I joined Instagram. Like fashion, you love it ’till you hate it; you hate it ’till you […]
5 Memes You Should Probably Be Using Right Now
The most successful social media marketers understand the importance of connecting to their communities in relevant and engaging ways. Sometimes that means providing interesting, informational content. Other times it means asking questions and building relationships. But most of the time, it means releasing a well-placed and probably very immature meme. Internet memes have been around […]
The 4 New, Need-To-Know Changes to Facebook’s Video Content
It seems like every few days Facebook tweaks its News Feed in favor of video posts. And that’s great news for every video content creator out there. Yesterday’s announcement brought four major changes to the platform that you’ll need to know before you post that next multimedia message to your page or timeline. 1. Bringing […]
Quick Tips on Improving Your Online Credibility
Throughout the 2016 Presidential election, fake and biased news sites emerged from the dark corners of the web and spread quickly like wildfire on social media. Some articles, filled with completely falsified propaganda and biased headlines, were shared, retweeted and “liked” without users investigating their credibility. Other, more subtle sites hinted at “alternative facts” that […]
Facebook’s New Update Could Bring Longer Videos to Your Feed
Facebook has updated its algorithm yet again, and this time long-form videos are getting the attention. On Wednesday, the social media titan announced a change to its News Feed that will now weight “percent completion” — how much of a particular video a user watches – more heavily, the longer a video is. According to […]
What’s Your Horizontal?
In order for any business to succeed, it must first identify and meet the needs of a specific target market. It’s Entrepreneurship 101: You can’t be everything to everybody, but you can cater your products, services and even digital content to a unique demographic. Doing so brings you passionate users and loyal customers, which are […]
Facebook Advertising Tips from SocialWithin Founder Faheem Siddiqi
It’s no secret that social media can be powerful marketing tools for businesses and brands in the digital age. With high quality, relevant content and a strategic plan, companies can reach their audiences more personally and often more effectively than traditional methods. But for many companies, marketing on social media can feel overwhelming. With so […]
Snapchat Spectacles – See How People are Actually Using the Wacky Wearables
When Snapchat released its new, innovative Spectacles to the world in September, it predicted a whole new experience for users. The quirky frames, wild colors and unique viewpoint offered a fresh perspective for social media. According to its promotional video, Snapchat expected users to document every moment of their free-spirited, active lifestyles. Now that the […]
What’s Your Social Strategy?
If you use social media, you have a strategy. Maybe you’ve never actually thought about it before, but every move you make on platforms like Facebook, Twitter or Instagram indicate your purpose and plan. For example, you might be the type of person who tests out every Instagram filter to find the perfect one, or […]