How the Creator of “WeRateDogs” Built a 6+ Million Twitter Following

Three years ago in a North Carolina Applebee’s, former Campbell University student, Matt Nelson, tweeted about the “petability” of a Japanese Irish Setter who supposedly lost an eye in Vietnam. Literally overnight – and several hilarious tweets later – Nelson’s @dog_rates Twitter account garnered about 500 followers. By the end of the month, that number grew to […]

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