Three years ago in a North Carolina Applebee’s, former Campbell University student, Matt Nelson, tweeted about the “petability” of a Japanese Irish Setter who supposedly lost an eye in Vietnam. Literally overnight – and several hilarious tweets later – Nelson’s @dog_rates Twitter account garnered about 500 followers. By the end of the month, that number grew to […]
Since the dawn of journalism, storytellers have been experimenting with the best ways to connect uninformed audiences with new ideas, situations and subjects. From creative textual narratives to breathtaking photography, media professionals use whatever tools they can to inform, entertain and influence their communities. And today, as smartphones permeate society and attention spans decrease, video […]
There’s no doubt visual content reigns supreme on social media and websites. High quality images, graphics and animations go a long way in attracting and retaining visitors, followers and fans. But with all the visual options available, nothing drives attention more than the moving image, and it’s important to know when and why to use […]
While many businesses and brands focus their efforts on a strong social media presence to promote and share their content, it’s important to remember the internet’s original digital dissemination tool – email. Email was the first true “killer app” in 1972, and 35 years later it continues to be a staple of digital communication, with some research indicating 91% […]
At its annual I/O developer conference in San Francisco, Google announced a fleet of new updates and initiatives, all steeped in machine learning and automation. After boasting over 2 billion active devices on Android, development teams presented a series of new features, like ordering food via text and the ability to identify flowers with your […]
Writing blog posts can be one of the most effective ways to reach your audience and followers. They allow you to be a thought leader in the industry and can help you build a strong digital reputation. But writing a post you’re truly proud of takes time and thought. Check out these tips for bringing […]
As businesses, we often rely on digital tools to help inform and manage communication with our audiences. Whether we’re creating a Facebook ad, tweeting out valuable information to our followers, or simply updating our websites, the apps and programs we use on the daily are vital to our workflow. But as useful as these tools […]
In the digital age, books are often overlooked in favor of blog posts, articles and social media. And it’s a shame because some of the most profound, forward-thinking and inspirational content exists in the long-reads. The books listed below contain some of the most important advice and thoughts for entrepreneurs, innovators, and content creators and […]
As content creators, we all have processes in place for planning, developing and disseminating our work. But the sad truth is, whether you’re scheduling tweets, organizing appointments, or updating files on Google Drive, many of the tasks themselves can end up taking longer than your actual content development. With automation technology at our fingertips today, […]
Live video is quickly becoming of the most exciting new methods for brands, journalists and individuals to reach their audiences. Whether you’re using YouTube Live to cover a company-wide event or doing a quick Q&A with your most loyal followers on Periscope, live video gives you the opportunity to connect in a real way with […]