Three years ago in a North Carolina Applebee’s, former Campbell University student, Matt Nelson, tweeted about the “petability” of a Japanese Irish Setter who supposedly lost an eye in Vietnam. Literally overnight – and several hilarious tweets later – Nelson’s @dog_rates Twitter account garnered about 500 followers. By the end of the month, that number grew to […]
In the world of digital content creation, it’s impossible to ignore the power of video storytelling today. Especially as social media sites like Facebook elevate video in their algorithms, and YouTube remains the second most popular site in the world, it’s important to think about a strong strategy behind video content. At Tuesday’s SXSW panel Pivoting […]
Friday, March 9 marks the first day of the South by Southwest (SXSW) Conference. Each year, hoards of techies, musicians and filmmakers descend upon Austin, TX for over 10 days of programming, events and parties. The renowned festival has brought some of the heaviest hitters in the content creation industry (and beyond), such as Facebook CEO […]
For any business or personal brand, choosing the right social media platform can seem like a daunting task. Not only is there a wide variety of sites to choose from (Facebook, Snapchat, Twitter, Pinterest, etc.), but the task of updating these sites is a job unto itself, not to mention it seems like new social […]
There’s no doubt visual content reigns supreme on social media and websites. High quality images, graphics and animations go a long way in attracting and retaining visitors, followers and fans. But with all the visual options available, nothing drives attention more than the moving image, and it’s important to know when and why to use […]
As businesses, we often rely on digital tools to help inform and manage communication with our audiences. Whether we’re creating a Facebook ad, tweeting out valuable information to our followers, or simply updating our websites, the apps and programs we use on the daily are vital to our workflow. But as useful as these tools […]
In the digital age, books are often overlooked in favor of blog posts, articles and social media. And it’s a shame because some of the most profound, forward-thinking and inspirational content exists in the long-reads. The books listed below contain some of the most important advice and thoughts for entrepreneurs, innovators, and content creators and […]
Growing a wide fan base on social media isn’t always easy. With regular, relevant content and a strategic approach to promotion, you may end up with a solid, loyal audience. But truly reaching new markets can be difficult, especially when you’ve plateaued in growth. This is why part of your digital strategy should integrate influencer […]
Since its inception, Twitter has always been a free social network. But a new, enhanced version of TweetDeck could bring a subscription-based model to the social media site. In an email survey sent out this week, Twitter has been asking power users if they would be interested in a “new, more enhanced version” of the […]
Celebrating his 10th year at SXSW, entrepreneur and digital media titan Gary Vaynerchuk held a live #AskGaryVee session at SXSW in Austin, TX on Friday. Despite an intense morning playing some pick-up basketball (in which some coiski staffers participated), Gary still brought the fire. Out of the 20-or-so audience questions, check out some of his […]