The most successful social media marketers understand the importance of connecting to their communities in relevant and engaging ways. Sometimes that means providing interesting, informational content. Other times it means asking questions and building relationships. But most of the time, it means releasing a well-placed and probably very immature meme. Internet memes have been around […]
social media
The Key to Creativity? Collaboration.
Creativity seems to just come naturally for some people. The “left-brainers”, as many like to call them, don’t always conform to society’s strict cultural norms and often gravitate toward the arts. Especially in the business world, these “creative types” often get lumped into different silos where they can be alone with their ideas to build, […]
Thought Leadership: The Key to Customer Loyalty
It’s easy to think the success or failure of your company lies solely in the quality of your goods and services. Yes, top-notch products are key to getting consumer in the door, and they are undoubtedly the lifeblood of your business when starting out. But ask any truly successful CEO, and you’ll discover there’s a […]
What’s Your Social Strategy?
If you use social media, you have a strategy. Maybe you’ve never actually thought about it before, but every move you make on platforms like Facebook, Twitter or Instagram indicate your purpose and plan. For example, you might be the type of person who tests out every Instagram filter to find the perfect one, or […]
Facebook Releases Customizable Snapchat-like Filters
Facebook has been gunning for Snapchat for a few years now. After its failed attempt at purchasing the face-warping, geo-filtering messaging app in 2013, Facebook has been making painstaking efforts to buy, copy or kill it. And in yesterday’s update to Frames, a Snapchat geofilter spinoff, users can now create their own filters for parties, […]
For Facebook, Video is King
You may think your creative status updates, beautiful images or relevant links are getting you far on social media, but on Facebook, nothing compares to native video content. With recent updates to its app, Facebook Live and its newsfeed algorithm, Facebook CEO and creator Mark Zuckerberg is moving fast on his prediction that it won’t […]
The “Secret Sauce” of Twitter Analytics
When it comes to your online presence, Twitter can be one of the most effective ways to reach your communities and audiences. With a focus on news and information, this 140-character platform has the potential to build a strong, loyal following. But most of the time, businesses, organizations and individuals fail to build a strategy […]
Facebook’s Justin Johnson Shares 6 Ways to Spruce Up Your Facebook Presence
With over 1.79 billion monthly active users, Facebook has led the charge in defining social media for our time. As the most popular social media site in America, the site has become our go-to news source for your co-worker’s new Pug, or catching up on your aunt’s latest vacation photos. But as more and more […]