In the world of digital content creation, it’s impossible to ignore the power of video storytelling today. Especially as social media sites like Facebook elevate video in their algorithms, and YouTube remains the second most popular site in the world, it’s important to think about a strong strategy behind video content. At Tuesday’s SXSW panel Pivoting […]
strategy
Influencer Marketing – the next big thing in advertising
Growing a wide fan base on social media isn’t always easy. With regular, relevant content and a strategic approach to promotion, you may end up with a solid, loyal audience. But truly reaching new markets can be difficult, especially when you’ve plateaued in growth. This is why part of your digital strategy should integrate influencer […]
5 Memes You Should Probably Be Using Right Now
The most successful social media marketers understand the importance of connecting to their communities in relevant and engaging ways. Sometimes that means providing interesting, informational content. Other times it means asking questions and building relationships. But most of the time, it means releasing a well-placed and probably very immature meme. Internet memes have been around […]
What’s Your Social Strategy?
If you use social media, you have a strategy. Maybe you’ve never actually thought about it before, but every move you make on platforms like Facebook, Twitter or Instagram indicate your purpose and plan. For example, you might be the type of person who tests out every Instagram filter to find the perfect one, or […]