Every year on April 1st, the internet becomes a very dangerous place. Some know it as national “don’t believe anything from social media” day, while most of us call it April Fool’s Day. And for those who aren’t ready, the day can be downright harsh. From friendly trolls like Google turning Maps into an interactive PacMan […]
Video
SXSW Exclusive: Strategies for Building A Successful Video Brand
In the world of digital content creation, it’s impossible to ignore the power of video storytelling today. Especially as social media sites like Facebook elevate video in their algorithms, and YouTube remains the second most popular site in the world, it’s important to think about a strong strategy behind video content. At Tuesday’s SXSW panel Pivoting […]
Amazing GoPro Footage Exposes Great White Shark Teeth in All their Glory
Over the years, adventurists and videographers alike have caught some amazing footage on their GoPros. But rarely do they bring us into the mouth of a great white shark. That’s exactly what videographer Anthony Kobrowisky gave to the world on his company’s Facebook page, Sea Candy Media. The video comes with the caption “Who needs […]
Make the Most of Social Media with Video Content
There’s no doubt visual content reigns supreme on social media and websites. High quality images, graphics and animations go a long way in attracting and retaining visitors, followers and fans. But with all the visual options available, nothing drives attention more than the moving image, and it’s important to know when and why to use […]
NBC News Doubles Down on Snapchat with New Show
The NBC News team is taking its first daily video program to a younger, digital audience on Snapchat. Hosted by Savannah Sellers and Gadi Schwartz, the program “Stay Tuned” will bring the latest headlines of “NBC Nightly News” in two-to-three-minute segments that will run twice each weekday and twice over the weekend. This is the […]
Start Making Money with Facebook Video
The day has come, ladies and gentlemen: Facebook video ads are here. In an announcement yesterday, the social media giant provided an “update on video monetization,” which rolled out three major changes: A “small number of partners” will be able to integrate video ads in on-demand Facebook video Profiles and Pages that stream Facebook Live […]
The 4 New, Need-To-Know Changes to Facebook’s Video Content
It seems like every few days Facebook tweaks its News Feed in favor of video posts. And that’s great news for every video content creator out there. Yesterday’s announcement brought four major changes to the platform that you’ll need to know before you post that next multimedia message to your page or timeline. 1. Bringing […]
Facebook’s New Update Could Bring Longer Videos to Your Feed
Facebook has updated its algorithm yet again, and this time long-form videos are getting the attention. On Wednesday, the social media titan announced a change to its News Feed that will now weight “percent completion” — how much of a particular video a user watches – more heavily, the longer a video is. According to […]
The 7 Best Mobile Video Editors
In today’s digital environment, nothing tells a story quite like video. Whether it’s a promotional video for your new business or a journalistic interview about the recent elections, the motion picture provides a sense of place and gives personality to a story like no other medium. However, not everyone has the time or expertise to […]
Google’s Nicholas Whitaker Shares Tools & Tidbits of Google Storytelling
Most people still consider Google to be their search engine of choice. Whether you’re seeking out the weather in your town or typing in lyrics to find the title of that new song, Google has become synonymous with search — so much so that “googling” has entered its way into our daily vocabulary. But after its YouTube acquisition several years ago, innovations with self-driving cars, and […]