One technological feature I think (and hope) will really take off in the next few years is mobile payment. While several high-profile companies have rolled out payment options, no platform or business model has taken off yet, as Qoura points out. Considering the advertising opportunities and the advancement of mobile phones and their applications, I think it will only be a matter of time before we’re relying on our phones to pay for our everyday purchases. One thing that could be very popular is spending tracking and classifying. An app that would track purchases and give the consumer easily understood visual data about what they spend their money on and when would be huge among almost every demographic. Virtually everyone is trying to cut down on spending in this economy. A simple, easy-to-use and free app could quickly join the ranks of the Facebook, YouTube and Google Play apps and be almost universal if marketed right. The advertisement opportunities would also be a good incentive: brands or companies could offer app users a small discount on purchases if the customer uses the app to pay, therefore encouraging consumers to both download the app and spend their money on products.
