My favorite, and most used, website would probably be twitter. I find it extremely easy to navigate. The design is simplistic and very user-friendly. You only have a few elements of your home time line which include your text box and others’ tweets to which you’re able to “like” or “retweet” tweets you enjoy.
In terms of “not making the user think”, I believe due to the simplicity of the website, you don’t have to think often unless you’re making changes to your settings. However, in this case the website is still designed so well you don’t do much thinking.
As for grabbing the users’ attention, I do think that twitter takes hold. I follow a ton of news, media, and artists on twitter and in order to keep up with what’s going on in the world as well as my interests, I find myself checking twitter a countless number of times per day. I think though, it depends on the individual’s choice on who they follow, whether twitter will keep their interest. As for my mom, she didn’t last long on twitter.
Looking over the list of the “10 Principles”, I think twitter is effective as a website covers them all. However, links presented by individual accounts that link to other websites cannot affect the way twitter is as its own website.
All in all, I believe twitter itself is designed so well. It’s very simplistic and easy to use. It’s also a way for others to connect to friends as well as news involving their interests.