Nice Kicks
I typically check Nice Kicks once a day. Nice Kicks is a site devoted to sneaker culture. The site is easy to navigate through does a great job of recognizing who their target audience is. I enjoy looking at the site mostly because of the content. Not only does Nice Kicks showcase shoe related articles, but they even have their own writers who post original work. The overall design isn’t my favorite in terms of a website layout but I do enjoy the articles and being apart of the community that views the site. I think the website’s design could be improved by using a layout similar to news sites or even ESPN. Basically highlight more interesting topics and have your own writers produce more content. That way you can reach a mass audience, but also have the writers who can focus on particular subjects within the sneaker community. Not only that, but try and involve your audience more whether it be with daily poles or informing them of sneaker deals.