After browsing for a couple of minutes over the web I came to find that I really enjoyed the way the Kohl’s layout was setup. Not only did Kohl’s have a clean, and consistent layout throughout the site but I wasn’t consistently being bombarded with pop up ads coming up on the page or distracted by third party displays on the left or right. While Kohl’s did have ads for some of its brands such as Jockey I liked that they were both at the top and near the bottom of the page which made it easier to actually focus on what type of item I was looking for and filter out whatever I didn’t want according to the toolbar on the left. Overall, I thought the site was well constructed and followed all 1o principles of what an effective website should look like. The only improvement I could see that Kohl’s should make would be to not have so much going on at the top of the page.
Take a look for yourself and click on the name below to access their page:
