I really like Poler's website. It has a nice, clean, easy to use design. Their use of white space helps the user scan the page easily for what they're looking for. One improvement that I would make is to have a link to their bags on the front page instead of the drop down menu.
Another improvement I would make is to add more photos of the inside of the bags/products and a closer zoomed in photo of the material used. I would add video reviews of the bags and use size comparisons to products.
The website is user friendly and easily navigable. The content information is exactly what the consumer needs and wants to know. I use this site to buy backpacks and would like to purchase camping gear in the future. I like the website because it is easy to use and their travel videos are cool.
[youtube http://www.youtube.com/watch?v=0o_QT8i4sK8&w=560&h=315]
