My favorite website is sephora.com. I like this website mainly for the content but when I looked a little closer at the website I really started to appreciate the layout. It is so easy to use and convenient. I think it follows the “10 Principles Of Effective Web Design” really well. The first of the 10 principles is “don’t make users think” meaning that you should be able to just look at the website and know whats going on and where you want to go next. The Sephora website does a great job of this because the tabs are easily visible and the website is very visual. The simple layout of pictures and a white background lend attention to principle 3: “manage to focus users attention” meaning the website gets right to the point by showing the user the product right off the bat. The website also does principle 4 very well: “strive for feature exposure” by showing right on the home page an “editors picks” section. This helps the shopper see products they might have missed otherwise. Principle 6 is also done well: “strive for simplicity” by just showing the shopper exactly what they are looking for and giving them the option to add the product to the “shopping cart” just by hovering over the image. Principle 7: “don’t be afraid of the white space” is a big theme with the Sephora website. This is nice because the website background does not draw attention away from the products being showcased. Overall I love this website because of it’s simplicity!<\/p>\n
Jordan Aragon<\/p>\n","protected":false},"excerpt":{"rendered":"
My favorite website is sephora.com. I like this website mainly for the content but when I looked a little closer at the website I really started to appreciate the layout. It is so easy to use and convenient. I think it follows the “10 Principles Of Effective Web Design” really well. The first of the […]<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-733","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4Za9P-bP","_links":{"self":[{"href":"https:\/\/jonzmikly.com\/webdesign\/wp-json\/wp\/v2\/posts\/733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jonzmikly.com\/webdesign\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jonzmikly.com\/webdesign\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jonzmikly.com\/webdesign\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/jonzmikly.com\/webdesign\/wp-json\/wp\/v2\/comments?post=733"}],"version-history":[{"count":1,"href":"https:\/\/jonzmikly.com\/webdesign\/wp-json\/wp\/v2\/posts\/733\/revisions"}],"predecessor-version":[{"id":734,"href":"https:\/\/jonzmikly.com\/webdesign\/wp-json\/wp\/v2\/posts\/733\/revisions\/734"}],"wp:attachment":[{"href":"https:\/\/jonzmikly.com\/webdesign\/wp-json\/wp\/v2\/media?parent=733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jonzmikly.com\/webdesign\/wp-json\/wp\/v2\/categories?post=733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jonzmikly.com\/webdesign\/wp-json\/wp\/v2\/tags?post=733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}